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Title The new direct marketing
Edition 3rd ed.
Call Number 658.84 NEW
ISBN/ISSN 0-07-058056-1
Author(s)
Subject(s) Database Management
Database marketing
Internet Marketing
Direct Marketing - Data Processing
Direct Marketing - Statistical Methods
Classification 658.84
Series Title
GMD Text
Language English
Publisher McGraw Hill
Publishing Year 1999
Publishing Place New York
Collation xx, 716p
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