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Title Marketing planning and strategy
Edition 6th ed.
Call Number 658.802 JAI/2000
ISBN/ISSN 0-324-01480-5
Author(s) Jain, Subhash C. - Personal Name
Subject(s) Marketing - Management
Classification 658.802
Series Title
GMD Text
Language English
Publisher South Western College
Publishing Year 2000
Publishing Place Australia
Collation xviii, 925p.
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