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Title Strategic marketing management cases and applications
Edition 3rd ed.
Call Number 658.802 CRA/1990
ISBN/ISSN 0-256-07898-X
Author(s) Cravens, David W. - Personal Name
Lamb, Charles W. - Personal Name
Subject(s) Marketing-Case Studies
Classification 658.802
Series Title
GMD Text
Language English
Publisher Irwin
Publishing Year 1990
Publishing Place Boston
Collation xviii, 742p
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