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Title Marketing research
Edition 5th ed.
Call Number 658.83 AAK/1995
ISBN/ISSN 0-471-55254-2
Author(s) Aaker, David A. - Personal Name
Day, George S. - Personal Name
Kumar, V. - Personal Name
Subject(s) Marketing, Research
Classification 658.83
Series Title
GMD Text
Language English
Publisher John Wiley and Sons
Publishing Year 1995
Publishing Place New York
Collation xvi, 783p
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