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Title Principles of Modern Marketing
Edition
Call Number 658.8 HUS
ISBN/ISSN 0-205-11575-6
Author(s) Lowry, James R. - Personal Name
Husted, Stewart W. - Personal Name
Varble, Dale L. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Allyn and Bacon
Publishing Year 1989
Publishing Place Boston
Collation xxvii, 722p
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