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Title Promotion and integrated marketing communications
Edition
Call Number 659.1 SEM
ISBN/ISSN 0-324-06253-2
Author(s) Semenik, Richard J. - Personal Name
Subject(s) Communication In Marketing
Advertising campaigns
Classification 659.1
Series Title
GMD Text
Language English
Publisher South-Western/Thomson Learning
Publishing Year 2002
Publishing Place Australia
Collation xxxix,582p.
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