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Title Services marketing
Edition
Call Number 658.8 MCC
ISBN/ISSN 0-07-470257-2
Author(s) McColl, Rod - Personal Name
Callaghan, Bill - Personal Name
Palmer, Adrian - Personal Name
Subject(s) Customer service
Service indusries-Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1998
Publishing Place New York
Collation xii, 532p
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