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Title The Persona lifecycle
Edition
Call Number 658.503 PRU
ISBN/ISSN 0-12-566251-2
Author(s) Pruitt, John S. - Personal Name
Adlin, Tamara - Personal Name
Subject(s) Product Management
New Products
Industrial research
Classification 658.503
Series Title
GMD Text
Language English
Publisher Elsevier
Publishing Year 2006
Publishing Place Amsterdam
Collation xvii, 724p
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