The Service-dominant logic of marketing

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Title	The Service-dominant logic of marketing
Edition
Call Number	658.812 SER
ISBN/ISSN	81-203-3040-4
Author(s)	Lusch, Robert F. - Personal Name Vargo, Stephen L. - Personal Name
Subject(s)	Customer services Relationship Marketing Marketing-Philosophy
Classification	658.812
Series Title
GMD	Text
Language	English
Publisher	Prentice-hall Of India
Publishing Year	2006
Publishing Place	New Delhi
Collation	xviii, 449p
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