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Title Services marketing
Edition 5th ed.
Call Number 658.822 LOV/2006
ISBN/ISSN 81-7758-450-9
Author(s) Lovelock, Christopher - Personal Name
Wirtz, Jochen - Personal Name
Chatterjee, Jayanta - Personal Name
Subject(s) Marketing-Management
Service industries-Marketing
Professional-Marketing
Classification 658.822
Series Title
GMD Text
Language English
Publisher Dorling Kindersley \'India\'
Publishing Year 2006
Publishing Place New Delhi
Collation xvi, 594p
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