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Title Strategic brand management
Edition 3rd ed.
Call Number 658.82722 KEL/2008
ISBN/ISSN 81-317-1977-0
Author(s) Keller, Kevin Lane - Personal Name
Subject(s) Brand name products-Management
Classification 658.82722
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GMD Text
Language English
Publisher Dorling Kindersley
Publishing Year 2008
Publishing Place New Delhi
Collation 714p
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