Marketing scales handbook

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Title	Marketing scales handbook
Edition
Call Number	658.83028 BRU
ISBN/ISSN	1-58799-205-1
Author(s)	Bruner, Gordon C. - Personal Name Hensel, Paul J. - Personal Name James, Karen E. - Personal Name
Subject(s)	Marketing Research -Statistical Methods Scaling (Social sciences) - Handbook, manuals, etc
Classification	658.83028
Series Title
GMD	Text
Language	English
Publisher	International Thomson Computer Press
Publishing Year	2005
Publishing Place	South Brunswick
Collation	Library has vol. IV
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