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Title Essentials of marketing research
Edition 3rd ed.
Call Number 658.83 ZIK/2007
ISBN/ISSN 978-0-324-32087-9
Author(s) Zikmund, William G. - Personal Name
Babin, Barry J. - Personal Name
Subject(s) Marketing Research
Classification 658.83
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GMD Text
Language English
Publisher International Thomson Computer Press
Publishing Year 2007
Publishing Place South-western
Collation xvii, 414p
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