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Title Services marketing
Edition 6th ed.
Call Number 658.822 LOV 2007
ISBN/ISSN 978-81-317-2597-9
Author(s) Lovelock, Christopher - Personal Name
Wirtz, Jochen - Personal Name
Chatterjee, Jayanta - Personal Name
Subject(s) Marketing - Management
Service industries - Marketing
Professional - Marketing
Classification 658.822
Series Title
GMD Text
Language English
Publisher Addison-Wesley/Pearson Education
Publishing Year 2007
Publishing Place New Delhi
Collation xx, 637p
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