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Services marketingAuthor(s) : Lovelock, Christopher - Wirtz, Jochen - Chatterjee, Jayanta -
Edition : 8th ed.
Call Number : 658.8 WIR
Marketing managementAuthor(s) : Mullins, John W. - Walker Jr, Orville C. -
Edition : 7th ed
Call Number : 658.8 MUL/2010
Services marketingAuthor(s) : Lovelock, Christopher - Wirtz, Jochen - Chatterjee, Jayanta -
Edition : 7th ed
Call Number : 658.822 LOV/2011
Strategic marketingAuthor(s) : Cravens, David W. -
Edition : 5th ed.
Call Number : 658.802 CRA/1997
Modern marketing researchAuthor(s) : Kinnear, Thomas C. - Taylor, James R. - Feinberg, Fred M. -
Edition : 2nd ed.
Call Number : 658.83 FEI