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Services marketingAuthor(s) : Lovelock, Christopher - Wirtz, Jochen - Chatterjee, Jayanta - 
Edition : 8th ed.
Call Number : 658.8 WIR
 
Marketing managementAuthor(s) : Mullins, John W. - Walker Jr, Orville C. - 
Edition : 7th ed
Call Number : 658.8 MUL/2010
 
Services marketingAuthor(s) : Lovelock, Christopher - Wirtz, Jochen - Chatterjee, Jayanta - 
Edition : 7th ed
Call Number : 658.822 LOV/2011
 
Strategic marketingAuthor(s) : Cravens, David W. - 
Edition : 5th ed.
Call Number : 658.802 CRA/1997
 
Modern marketing researchAuthor(s) : Kinnear, Thomas C. - Taylor, James R. - Feinberg, Fred M. - 
Edition : 2nd ed.
Call Number : 658.83 FEI