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Subject : "Marketing - Management"
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Marketing management : strategy and cases
Author(s) : Dalrymple, Douglas J. - Parsons, Leonard J. -
Edition :
Call Number : 658.8 DAL
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Strategic marketing problems
Author(s) : Kerin, Roger A - Peterson, Robert A -
Edition : 7th ed.
Call Number : 658.802 KER/1995
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How to write a marketing plan
Author(s) : Hennessey, Hubert D - Kopp, Robert J -
Edition :
Call Number : 658.8 HEN
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Strategic marketing management
Author(s) : Wilson, Richard M. S. - Gilligan, Colin - Pearson, David J. -
Edition :
Call Number : 658.8 WIL
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Basic marketing
Author(s) : Perreault, William D. - Mc carthy, E. Jerome -
Edition : 13th ed.
Call Number : 658.8 PER
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Marketing research
Author(s) : Kinnear, Thomas C. - Talor, james R -
Edition : 5th ed.
Call Number : 658.83 KIN
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Marketing planning and strategy
Author(s) : Jain, Subhash C. -
Edition : 4th ed.
Call Number : 658.802 JAI
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Global marketing management
Author(s) : Toyne, Brian - Walters, Peter G. P. -
Edition : 2nd ed.
Call Number : 658.84 TOY/1993
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International marketing strategy
Author(s) : Bradley, Frank -
Edition : 2nd ed.
Call Number : 658.848 BRA/1995
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Market leadership strategies for service companies
Author(s) : Terrill, Craig - Middlebrooks, Arthur -
Edition :
Call Number : 658.8 TER
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