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Subject : "Marketing - Management"
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Strategic Marketing Management
Author(s) : Wilson, Richard M. S. - Gilligan, Colin -
Edition : 2nd ed.
Call Number : 658.8 WIL/1999
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Global marketing management
Author(s) : Quelch, Hohn A. - Bartlett, Christopher A. -
Edition : 4th ed.
Call Number : 658.848 GLO/1998
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Quantitative methods in marketing
Author(s) : Hooley, Graham J. - Hussey, Michael K. -
Edition : 2nd ed.
Call Number : 658.8 HOO/1999
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International marketing strategy
Author(s) : Doole, Isobel - Lowe, Robin -
Edition : 2nd ed.
Call Number : 658.848 DOO/1999
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Communicating globally
Author(s) : Schultz, Don E. - Kitchen, Philip J. -
Edition :
Call Number : 658.848 SCH
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International marketing
Author(s) : Jain, Subhash C. -
Edition : 6th ed.
Call Number : 658.848 JAI/2001
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Improving marketing effectiveness
Author(s) : Shaw, Robert -
Edition :
Call Number : 658.8 SHA
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Cases in marketing management
Author(s) : Kinnear, Thomas C. - Bernhardt, Kenneth L. -
Edition : 6th ed.
Call Number : 658.8 BER/1994
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Marketing strategy and management
Author(s) : Baker, Michael J. -
Edition : 3rd ed.
Call Number : 658.8 BAK/2000
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Strategic marketing communications
Author(s) : Smith, Paul - Berry, Chris - Pulford, Alan -
Edition :
Call Number : 658.8 SMI
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