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Found 2 from your keywords:
Subject : "Brand Name Products - Management"
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Strategic brand management
Author(s) : Keller, Kevin Lane - Parameswaran, M. G. - Jacob, Isaac -
Edition : 3rd ed
Call Number : 658.82722 KEL
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Brand driven
Author(s) : LePla, Fjoseph - Davis, Susan V. - Parker, Lynn M. -
Edition :
Call Number : 658.827 LEP
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