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Title Strategic brand management
Edition 2nd
Call Number 658.82722 KAP
ISBN/ISSN 81-7554-109-1
Author(s) Kapferer, Jean-noel - Personal Name
Subject(s) Brand name products-Management
Classification 658.82722
Series Title
GMD Text
Language English
Publisher Kogan Page
Publishing Year 2009
Publishing Place New Delhi
Collation 443p.
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