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Title Services marketing
Edition
Call Number 658.8 ZEI
ISBN/ISSN 0-07-078250-4
Author(s) Zeithaml, Valarie A. - Personal Name
Bitner, Mary Jo. - Personal Name
Subject(s) Marketing
Customer services
Service industries - Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1996
Publishing Place New York
Collation xx, 700p.
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