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Title Reinventing the brand
Edition
Call Number 658.827 KAP
ISBN/ISSN 0-7494-3593-3
Author(s) Kapferer, Jean-noel - Personal Name
Subject(s) Product Management
Brand Name Products
Classification 658.827
Series Title
GMD Text
Language English
Publisher Kogan Page
Publishing Year 2001
Publishing Place London
Collation vi, 234p
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