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Title Services marketing
Edition 4th ed.
Call Number 658.8 ZEI/2006
ISBN/ISSN 0-07-296194-5
Author(s) Gremler, Dwayne D. - Personal Name
Zeithaml, Valarie A. - Personal Name
Bitner, Mary Jo. - Personal Name
Subject(s) Marketing
Service industries-Marketing
Customer service
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2006
Publishing Place New York
Collation xxvii, 708p
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